At Thai Food Village in Riyadh, one moment clearly reflected the direction of Thailand–Saudi trade collaboration. Mrs. Suphajee Suthumpun, Thailand’s Minister of Commerce and H.E. Mr. Darm Boontham, Ambassador of Thailand to Saudi Arabia visited the Siam Signature booth, where discussions moved beyond product showcases to deeper conversations about market access, retail pathways, and long-term opportunities in the Kingdom.
These exchanges reflect the work behind every international showcase. Beyond visibility, the focus is on understanding what the Saudi market is looking for, aligning it with Thailand’s strengths in food and beverage production, and creating connections that extend well beyond the event itself.